Black Friday
Black Friday

Discover all you need to know about Black Friday, the biggest sale of the year.

Discover the story behind Black Friday, the biggest sale of the year.

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Black Friday Sales

Black Friday sales are not to be missed. Here at the JUNIQE office, the weeks leading up to this day are undoubtedly the busiest of the year. You could say it’s November’s version of Advent. Throughout the month, each of our teams—from marketing to editorial—buckles down to ensure that everything runs smoother than honey for our customers.

Enough about business now, however. Let’s talk history! What is Black Friday really, and why is it called that? Time to take a step back into the 1960s.

What is Black Friday?

It’s 19 November 1965 in Philadelphia, USA. The streets are awash with shoppers rushing to bag the latest bargains. Why so busy? It’s the day after Thanksgiving, so people are off work and hastily preparing for the countdown to Christmas. Towns are so congested that the Philadelphian local press and police have begun to call this day, the fourth Friday of November, Black Friday. They derived the term from the 1864 stock market panic induced by plummeting gold prices.

Jump forward two decades to the 1980s, and Black Friday is starting to acquire more positive connotations—thanks to retailers spinning the idea that ‘black’ refers to accounting sheets being in black rather than red. In other words: profit, profit, profit! Profitability is exactly what continues to drive the expansion of Black Friday deals across the US retail market. By the early 2000s, it has become the biggest shopping day of the year!

When is Black Friday?

Now you know a little more about the retail phenomenon that is Black Friday, you can thank the United States and globalisation for all the Christmas gifts and self-care treats that can be snapped up every year towards the end of November.

Just like you, we can’t wait for Friday 29th here at JUNIQE. We’ll be launching special Black Friday offers across our entire website—from wall art to stationery, home accessories and more.

If you want to be kept in the loop, make sure to sign up to our newsletter via the form in the footer of this page. And in the meantime, why not browse our site and finalise your Christmas wish list pronto!

‘Tis the season to be shopping.